THE FUTURE OF AUDIO

Monday 6 - Friday 17 April 2020

The Future of Audio

In association with:

 

Starting on Monday 6 April 2020 and running until Friday 17 April 2020, Mediatel News and Mediatel Events brought you The Future of Audio – a two-week digital experience of interviews, in-depth features, analysis, opinion pieces and a live streamed event on Thursday 16 April 2020. You’ll be spoilt with insight and expertise from all the major media owners, agencies, adtech companies and brands, and the best thing? It is all totally FREE.

Radio advertising has been remarkably robust for years as other media struggle to maintain share.

Now radio is seen as part of audio; and audio is the word, spurred by consumer interest and new tech, and complementing broadcast radio’s strengths in many forms. Broadcast radio still accounts for the significant majority of ad revenues, but there are many new audio revenue opportunities emerging.

Building on the success and positive feedback we received from last year’s event, we’ll continue to explore the developments across audio. We will be partnering with companies who are developing these new and exciting opportunities for advertisers, agencies, and for those already embedded in the radio business. This event will take a future-looking view of the market and draw on studies and research that inform this.

KEY THEMES FROM 2020 INCLUDE:

2020 SPEAKERS

Ryan Rummery

Ryan Rummery

Commercial Digital Director

Global

Mesha Williams

Mesha Williams

AV Associate Director

MediaCom

Rhian Feather

Rhian Feather

Connections Planning Executive Business Director

OMD UK

Clare Chapman

Clare Chapman

Head of Media Planning

Essence

Leo Goldingham

Leo Goldingham

Account Director

Acast

Jimmy Buckland

Jimmy Buckland

MD, Wireless Studios & Director of Strategy,

Wireless

Ruth Fitzsimons

Ruth Fitzsimons

Managing Director

Podfront UK

Rob Stanbridge

Rob Stanbridge

Managing Director

Vocala

2020 AGENDA

SessionSpeaker(s)TimeVenue
Business as (un)usual: How radio can help businesses stay in good shape during the current crisis and beyondMark Barber MBE
Radiocentre
09:15 - 09:35ONLINE
The impact of smart devices and how voice is changing the gameRob Stanbridge
Vocala , Anthony Gay
ReelWorld Europe , Sophie Hind
Voiceworks.ai , Kay Taylor
Mindshare Worldwide
09:45 - 10:15ONLINE
Changing behaviour in challenging times and the impact on the audio landscapeDavid Pidgeon
Mediatel News , Simon Kilby
Bauer Media
10:25 - 10:45ONLINE
The Golden Age of Podcasts: Then, Now and TomorrowClare Chapman
Essence , Leo Goldingham
Acast , Jimmy Buckland
Wireless , Ruth Fitzsimons
Podfront UK , Marvyn Harrison
Dope Black Dads podcast
10:55 - 11:25ONLINE
How To Measure Your Digital Audio Advertising CampaignsGuy Jones
DAX
11:35 - 11:50ONLINE
How is the public responding to the new era of audio ads? Look at the data.Damian Scragg
Veritonic
12:00 – 12:20ONLINE
How do Audio ad companies change the creative perception of audio ads amongst clients and agenciesRyan Rummery
Global , Mesha Williams
MediaCom , Rhian Feather
OMD UK , Greg Grimmer
Mediatel Group , Marco Bertozzi
Spotify
12:30 - 13:00ONLINE
The Creative Lunch Hour in partnership with Glug: Simone MarieBen Mottershead
Glug Events
13:10 – 13:50ONLINE
Using sound as a force for good: audio’s power in lockdown and beyondMax De Lucia
DLMDD
14:00 - 14:20ONLINE
The Power of StreamingDavid Pidgeon
Mediatel News , Marco Bertozzi
Spotify
14:30 - 14:50ONLINE
What should a brand sound like?Matt Hopper
Trisonic
15:00 - 15:20ONLINE
Tuning into Sound: The Value of Neuroscience Based Insight Shazia Ginai
Neuro-Insight
15:30 - 15:50ONLINE
Videonet Connected TV Awards Winners Presentation16:00 - 17:00

2020 PARTNERS

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DAX
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Veritonic