THE FUTURE OF AUDIO

Thursday 24 June 2021

DIGITAL EVENT

The Future of Audio

In association with:

The power of listening

The power of audio was already in ascendency way before the world was forced inside over a year ago. In fact, when we debuted The Future of Audio in 2019 – the first B2B event dedicated to celebrating all corners of audio advertising – it was clear that the growth, innovation and engagement that could be achieved from an audio campaign was perhaps the best kept secret in advertising.

But as our daily lives changed irrevocably on 23 March 2020, so did our relationship with audio devices. Not only is the consumer listening now more than ever, but the role in which radio, podcasts, streaming and smart speakers have played – and more importantly, will continue to play – is becoming increasingly more apparent. That has not been lost on the savvy marketers of this world, who are now learning more through the listening behaviours of the consumers thanks to the continued acceleration of technology, more than ever before.

Unlike any other event in this space, we celebrate and embrace the creativity, strategy and development of technology, that continues to see audio break down boundaries and offer a variety of ways to reach your target audience, communicate with them, and increasingly create immediate calls to action or responses from the listener.

At the third annual Future of Audio event, we continue to explore the evolution of radio, to debate the opportunities within the world of podcasts, to better understand how streaming helps us learn more about the listener than ever before, and how voice activated technology is prompting real-time responses and purchases from the consumer.

Sign up here to register your interest for FREE!

SPEAKERS

Omar Oakes

Omar Oakes

Editor

Mediatel News

Michele Arnese

Michele Arnese

Founder & Global CEO

amp

Dino Myers-Lamptey

Dino Myers-Lamptey

Founder

The Barber Shop

Kim Aspeling

Kim Aspeling

Head of Creative Solutions

A Million Ads

Matt Deegan

Matt Deegan

Creative Director

Folder Media

Vee Gunn

Vee Gunn

AV Strategy Director

dentsu international

Robin O’Neill

Robin O’Neill

Managing Director - Investment

GroupM

Matt Batchelor

Matt Batchelor

Group Commercial Director

Bauer Media Advertising

AGENDA

24
SessionSpeaker(s)TimeTheme
Welcome and introductionSam Tidmarsh
Mediatel Events
08:58am - 09:00am
Session 1: Keynotes: The important developments in audio advertising KEY DEVELOPMENTS IN AUDIO
How creativity and technology combine to create relevant, contextual and engaging ad experiencesZac Pinkham
Adswizz
09:00am - 09:15amKEY DEVELOPMENTS IN AUDIO
Emerging audio advertising trends that you need to know aboutRobert Pryor
Wavemaker , Sarah Salter
Wavemaker
09:20am - 09:35amKEY DEVELOPMENTS IN AUDIO
Digital audio in a post-cookie worldEleanor Marshall
Global
09:40am - 09:55amKEY DEVELOPMENTS IN AUDIO
Session 2: Why creativity is more important than everCREATIVITY IN AUDIO
Creativity in audio: A few golden rulesSean Carnegie
Radioville
10:00am - 10:15amCREATIVITY IN AUDIO
How brands can supercharge host-read podcast adsChristiana Brenton
Acast UK
10:20 - 10:35amCREATIVITY IN AUDIO
The brand at the forefront of sonic creativity and innovation - creating the sound of Singapore Airlines Max De Lucia
DLMDD
10:40 - 10:55amCREATIVITY IN AUDIO
Exclusive reveal: Data insights about creative strategy in audio advertisingJason Brownlee
Colourtext
10:55am - 11:00amCREATIVITY IN AUDIO
Changing audio dimensions: Adapting your creative for optimum listener engagementMatt Hopper
Trisonic
11:00am - 11:15amCREATIVITY IN AUDIO
Session 3: Driving the future in-car listening experience forwardIN-CAR LISTENING
Radio’s place at the heart of the in-car entertainment experienceLaurence Harrison
Radioplayer
11:20am - 11:35amIN-CAR LISTENING
Enhancing in-car listening with a global broadcast ecosystemMatt Deegan
Folder Media , Joe D’Angelo
Xperi
11:40am - 11:55amIN-CAR LISTENING
Session 4: Growing investment in audioGROWING INVESTMENT
The growing UK audio advertising landscape in 2021Anne Tucker
Mediatel
12:00pm - 12:10pmGROWING INVESTMENT
Using Government’s COVID-19 radio tiering to develop traditional radio’s local capabilitiesWilliam Barlow
Manning Gottlieb OMD , Flora Williams
Manning Gottlieb OMD
12:15pm - 12:35pmGROWING INVESTMENT
Turn up your social campaigns with digital audioShazia Ginai
Neuro-Insight , Anna-Lena Mikoteit
Octave Audio , Charlie Brookes
Bauer Media
12:40pm - 12:55pmGROWING INVESTMENT
Panel: Turn up the volume: Growing investment in digital audio advertisingRobin O’Neill
GroupM , Wendy Moores
Direct Line Group , Charlie Brookes
Bauer Media , Chontal Angus
Mediatel , Lee Lythe
Spark Foundry 
1:00pm - 1:30pmGROWING INVESTMENT
Opening up the digital audio opportunity to SMEsLeo Goldingham
Acast , Elizabeth Lane
IAB UK
1:35pm - 1:50pmGROWING INVESTMENT
Session 5: How innovative technology is driving the second golden age of audio advertising. DIGITAL INNOVATION
Dynamic by DefaultKim Aspeling
A Million Ads
1:55pm - 2:10pm
Measuring all audio: Evolution and innovations from CanadaAnita Boyle-Evans
Numeris
2:15pm - 2:25pmDIGITAL INNOVATION
Changing the way we connect: Social audio & videoSam Tidmarsh
Mediatel Events , Kiaran Sim
Yappa World Inc.
2:30pm - 2:45pmDIGITAL INNOVATION
The audio opportunity for publishersRob Larkin
Google EMEA
2:50pm - 3:00pmDIGITAL INNOVATION
The emergence of social audio platforms: What the media industry needs to knowDino Myers-Lamptey
The Barber Shop , Sam Tidmarsh
Mediatel Events
3:00pm - 3:20pm
Session 6: Live experience on Remo: The future of audioLIVE: THE FUTURE OF AUDIO
Introduction & welcomeSteve Scaffardi
Mediatel Events
3:30pm - 3:35pmLIVE: THE FUTURE OF AUDIO
Radio and the road aheadLucy Barrett
Radiocentre
3:35pm - 3:55pmLIVE: THE FUTURE OF AUDIO
THE CONDITIONS THAT MAKE A GREAT SONIC BRANDOmar Oakes
Mediatel News , Michele Arnese
amp
3:55pm - 4:10pmLIVE: THE FUTURE OF AUDIO
Podcast monetisation: Measuring success Benjamin Masse
Triton Digital
4:10pm - 4:30pmLIVE: THE FUTURE OF AUDIO
Networking4:30pm - 4:45pmLIVE: THE FUTURE OF AUDIO
Panel: A crescendo showing no signs of stopping: Why audio is making the most noise in the advertising industryVee Gunn
dentsu international , Matt Batchelor
Bauer Media Advertising , Guy Jones
Global , Pierre Naggar
AdsWizz , Ruth Fitzsimons
Podfront UK
4:45pm - 5:30pmLIVE: THE FUTURE OF AUDIO

Partners

AdsWizz

Gold sponsor

Triton

Silver sponsor

Xperi
DAX Logo 2019-01
Yappa
Untitled design - 2021-06-11T140000.274

Bronze sponsor

Untitled design - 2021-06-11T140431.001
a million ads