THE FUTURE OF AUDIO
Monday 6 - Friday 17 April 2020
The Future of Audio
In association with:
Starting on April 6 and running until April 17, Mediatel News and Medial Events bring you The Future of Audio – a two-week digital experience of interviews, in-depth features, analysis, opinion pieces and a live streamed event on April 16. You’ll be spoilt with insight and expertise from all the major media owners, agencies, adtech companies and brands, and the best thing? It is all totally FREE.
Radio advertising has been remarkably robust for years as other media struggle to maintain share.
Now radio is seen as part of audio; and audio is the word, spurred by consumer interest and new tech, and complementing broadcast radio’s strengths in many forms. Broadcast radio still accounts for the significant majority of ad revenues, but there are many new audio revenue opportunities emerging.
Building on the success and positive feedback we received from last year’s event, we’ll continue to explore the developments across audio. We will be partnering with companies who are developing these new and exciting opportunities for advertisers, agencies, and for those already embedded in the radio business. This event will take a future-looking view of the market and draw on studies and research that inform this.
KEY THEMES FROM 2020 INCLUDE:
Chief Revenue Officer, Radio
Co-Founder & Client Director
|Changing behaviour in challenging times and the impact on the audio landscape||David Pidgeon|
Mediatel News , Simon Kilby
|10:30 - 10:50|
|How To Measure Your Digital Audio Advertising Campaigns||Guy Jones|
|11:30 - 11:50|
|How do Audio ad companies change the creative perception of audio ads amongst clients and agencies||Greg Grimmer|
Mediatel Group , Marco Bertozzi
|12:30 - 13:00|
|Using sound as a force for good: audio’s power in lockdown and beyond||Max De Lucia|
|14:00 - 14:20|
|The Power of Streaming||Marco Bertozzi|
|14:30 - 14:50|
|What should a brand sound like?||Matt Hopper|
|15:00 – 15:20|
|Tuning into Sound: The Value of Neuroscience Based Insight||Shazia Ginai|
|15:30 – 15:50|