Radio advertising has been remarkably robust for years as other media struggle to maintain share.

Now radio is seen as part of audio; and audio is the word, spurred by consumer interest and new tech, and complementing broadcast radio’s strengths in many forms. Broadcast radio still accounts for the significant majority of ad revenues, but there are many new audio revenue opportunities emerging.

For Mediatel Events’ first conference exploring developments across audio, we will be partnering with companies who are developing these new and exciting opportunities for advertisers, agencies, and for those already embedded in the radio business. We will take a future-looking view of the market and draw on studies and research that inform this.