Business as (un)usual: How radio can help businesses stay in good shape during the current crisis and beyond
Thursday 16 April 2020
09:15 – 09:35
How radio can help businesses stay in good shape during the current crisis and beyond
The economic predictions during and post the coronavirus crisis are ominous and most businesses are already suffering from the shock. But from an editorial perspective, it’s business as usual for most radio broadcasters; with the same presenters, presenting the same shows – even if they’re not always in the studio. This session considers the evidence for continuing to advertise during recession and explores the role that radio can play in bolstering results for advertisers that do so. The presentation also reviews the latest research into how COVID-19 is affecting listening behaviour.
Mark Barber MBE, Planning Director, Radiocentre
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