Digital audio in a post-cookie world
Thursday 24 June 2021
09:40 – 09:55am
The digital advertising landscape is experiencing a paradigm shift. Recent years have seen regulatory and technical restrictions curb the use of ID level data for advertising and fundamentally change the way we in which we collect and use audience data. It marks a positive step for consumer privacy, and a positive shift in Global’s operations. In this session, Eleanor Marshall, commercial data director at Global, will talk through Global’s thoughts for the future, its strategy for change and what this means for advertisers.