Dynamic by Default


Thursday 24 June 2021
1:55pm – 2:10pm

Through creative storytelling A Million Ads will take you on an immersive journey to showcase the power of personalisation as the key for brands to communicate with consumers effectively. Learn about the evolution of human communication and the psychology behind the emotional connections made through audio and video, as well as the vital role that personalisation plays in effective advertising. Showcasing a dynamic case study and ad examples from leading brands, we’ll explore why dynamic is the new default. Key Takeaways: 1) The power of personalisation in advertising 2) The role of communication and psychology in effective audio and video ads 3) Examples and best practices for dynamic advertising

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Kim Aspeling

Head of Creative Solutions, A Million Ads