Exclusive reveal: Data insights about creative strategy in audio advertising
Thursday 24 June 2021
10:55am – 11:00am
Jason Brownlee, founder at Colourtext, will reveal new insights about creative strategy in audio advertising today across radio, podcasts and programmatic. In this session, we take a first look at Brownlee’s new analysis of data from Audiotrack, the audio distribution service powered by J-ET, the radio industry’s trading system. Colourtext are experts in music research, market segmentation, advertising effectiveness and data analytics.