Director, Mediatel Events
Future of Measurement in Digital Audio
The Soho Hotel, London
Tuesday 15 October 2019
14:10 – 14:30
In the 2019 MTM Study “The Rise of Digital Audio” it was very encouraging to read that 85% of respondents plan to increase investment in Digital Audio in the next 12 months. However, many advertisers lack awareness of the attribution tools available and the various methods of measuring effectiveness and with this increased investment comes the responsibility to prove that digital audio can drive real business results for advertisers. In 2016, DAX pioneered measurement in Digital Audio with the Listener Insight ID tool which helped advertisers understand how audiences were responding to their advertising. Three years later, we’re excited to announce a new innovation in Digital Audio which will dramatically improve measurement capabilities. Advertisers can now fully understand what the interplay between mobile, desktop and smart speakers is in driving consumer action and how to can navigate a listener’s journey across multiple audio touchpoints to maximum effect.