How brands can supercharge host-read podcast ads

Thursday 24 June 2021
10:20am – 10:35am

If you’ve ever listened to a podcast, you know about host-read ads. They’re the backbone of podcast monetisation because they simply work. In fact, according to Acast’s own research, 72% of people have acted on a brand message they heard in a podcast. To supercharge this tried and tested ad format, Acast Creative, our market-leading in-house creative ad solutions team, has launched a new ad product: Sponsored Stories. Taking traditional sponsorship to new heights, Sponsored Stories give advertisers longer spots with high production values, more opportunity for storytelling, and a greater share of voice within the ad break. Christiana Brenton, Group Business Director at Acast UK, will run a deep-dive into Sponsored Stories, explaining the unique opportunities it offers brands in podcasting, with an exceptional case study from the Department for Education.


Christiana Brenton

Group Business Director, Acast UK