How is the public responding to the new era of audio ads? Look at the data.


Thursday 16 April 2020
12:00 – 12:20

When it comes to the economic impact of the COVID-19 crisis, repercussions across the ad world are arguably some of the most visible…and audible. Knowing that now is not really the time for a hard sell, advertisers around the globe are modifying their messaging and creating new campaigns that are about helping, which means, of course, they’re also about branding. Spots range from simple “we’re here for you” sentiments to descriptions of programs built to provide aid. While the strategy is clearly important and logical, how is the public really reacting to these spots? Which are hitting the right notes of authenticity, trust, positivity, and more? In this examination of the new world of messaging in audio, Veritonic GM of international Damian Scragg presents new data that puts evidence behind the supposition that is currently permeating the market.

Damian Scragg, General Manager, International, Veritonic

 

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Damian Scragg

General Manager, International, Veritonic