How to Scale Digital Audio

The Soho Hotel, London
Tuesday 15 October 2019
16:30 – 17:00

Digital audio is not a new concept but as it grows it is causing a shift-change in the advertising landscape. From streaming our favourite music to listening to the latest podcast – digital audio is a key part of media consumption. But how can advertisers ensure they reach consumers during these moments? This multi-stakeholder panel moderated by IAB Europe, will explore the challenge of scaling digital audio advertising and opportunities and solutions that exist to maximise digital audio investment.

Chair: Daniel Knapp, Chief Economist, IAB Europe
David Goddard, VP Global Programmatic Strategy, BBC
Hilary Umeh, Director, Business Development, The Trade Desk
Kay Taylor, Global Innovations and Partnership Manager, Mindshare

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Daniel Knapp

Chief Economist, IAB Europe

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David Goddard

VP, Global Programmatic Strategy at BBC Global News

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Hilary Umeh

Director of Business Development, The Trade Desk

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Kay Taylor

Global Innovations & Partnership Manager, Mindshare