The Science of Sound: how insight-powered strategies drive the best audio

The Soho Hotel, London
Tuesday 15 October 2019
12:00 – 12:30

Whether it’s hearing an ad that’s perfectly suited to your surroundings, is the right combination of sounds or notes or even sticks in your head all day, the most robust audio strategies are powered by knowledge. This panel will examine the tactics needed to drive better effectiveness, and discuss how using more data and science in sound strategies is enhancing the quality of audio creative.

Chair: Amy Kean, Head of Strategic Innovation, Starcom Global Clients, Starcom
Max De Lucia, Creative Director, DLMDD
Vicky Foster, Commercial Director Digital, Bauer Media
Damian Scragg, General Manager, International, Veritonic

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Amy Kean, Moderator

Head of Strategic Innovation, Starcom Global Clients, Starcom

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Max De Lucia

Creative Director, DLMDD

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Vicky Foster

Commercial Director Digital, Bauer Media

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Damian Scragg

General Manager, International, Veritonic