CEO, Mediatel Group
“Marketing in a Screenless World” – A Fireside chat with Marco Bertozzi from Spotify
The Soho Hotel, London
Tuesday 15 October 2019
10:00 – 10:30
Spotify’s European sales chief, Marco Bertozzi has never been one to shy away from a challenge. But when he left the familiar world of media agencies in 2017 to join Spotify, he took on arguably the biggest challenge of his career when he set out his plan out to convince marketers that audio would kill the video star. Now, three years on, Marco’s vision of marketing in a screenless world is making real headway as his team work on a number of exciting and innovative ad campaigns that are responsive to the audience in real-time. Sitting down with Mediatel CEO, Greg Grimmer, Marco will discuss the latest innovations coming out of the streaming juggernaut, and explain why the evolution of audio and voice technology is offering a real alterative to video, and how brands can take advantage right now.