Opening up the digital audio opportunity to SMEs
Thursday 24 June 2021
1:35pm – 1:50pm
With 99% of private sector business in the UK made up of SMEs, it’s fair to say that small businesses are, in fact, big business. So what do you get when you combine this huge and varied market with the flourishing world of digital audio? This session will see IAB UK’s Head of Research & Measurement, Elizabeth Lane, draw on the latest IAB Adspend report to provide an overview of digital audio’s growth, before speaking to Leo Goldingham, Acast’s Group Business Director, about how digital audio is opening up opportunities for smaller clients.