Panel: A crescendo showing no signs of stopping: Why audio is making the most noise in the advertising industry
Thursday 24 June 2021
4:45pm – 5:30pm
Over the last year, the audio industry started every day at top volume and didn’t let up a decibel. Demand for content soared as it proved an essential source of reliable information about the virus and current affairs, provided entertainment, escapism and social relief when we were locked indoors, and lifted the mood across the nation. Consumer demand for audio left advertisers scrambling to catch up with reality, and the crescendo continues to show no sign of stopping soon. In this panel, find out: What has been the most exciting development in audio over the last year? Why has audio advertising had such a strong performance; to what extent is this explained by pureplay entrants? How are improved advertiser perceptions influencing spending intentions? What is most exciting about the future of audio and what capabilities should we expect? How are we delivering the foundations for the future? Why should investors be tuning into the success of the audio advertising industry?