Panel: Turn up the volume: Growing investment in digital audio advertising
Thursday 24 June 2021
1:00pm – 1:30pm
Consumption of digital audio continues to grow rapidly, yet the advertising market is still nascent. To fully realise its potential, the audio market needs to scale. In this session, find out how appealing the market is for potential advertisers, what the buy-side needs from technology solutions, and how the sell-side are reacting to these demands. Questions include: What are the core characteristics that make digital audio attractive for advertisers? What barriers stand in the way of wider advertiser buy-in? How are audio teams at the leading commercial radio broadcasters creating products and services that will offer commercial value for advertisers? What is the GAFA threat to both the new entrants and the established players? What challenges does the industry face around scale, measurement and attribution, and how are these being solved?