Radio and the road ahead
Thursday 24 June 2021
3:35pm – 3:55pm
Radiocentre’s Client Director Lucy Barrett will unveil the industry body’s new research, Radio and The Road Ahead. The study explores how listener confidence is being bolstered by the vaccination roll-out combined with, in many cases, better than expected personal finances. The research will focus on what these factors mean in terms of spending intentions and leisure time plans as restrictions are relaxed further, in particular taking a closer look at the likely increase in car journeys across the summer and the opportunities these will create for advertisers.
Lucy Barrett, Client Director, Radiocentre