SESSION ONE: KEY DEVELOPMENTS IN AUDIO ADVERTISING
The power of audio was already clear way before the world was forced inside over a year ago. But consumer demand for audio has only continued to accelerate since, providing more opportunities for marketers to reach their audience than ever before. In this session, hear about key innovations in audio advertising, including how radio continues to raise the bar in terms of ROI, how podcast advertising and audio attribution are improving, and the exciting developments available in audio for brands.
SESSION TWO: WHY CREATIVITY IS MORE IMPORTANT THAN EVER
Creative, and its execution, has a huge impact on the commercial success of advertising. But in cross-platform campaigns, audio-first creative can often come as an afterthought. This session will uncover how and why creativity drives commercial success in advertising, including talks on the golden rules of creativity in radio, how to adapt audio dimensions and your creative to ensure the best possible audience engagement across different forms of audio, and a case study with Singapore Airlines on how they have a new sonic brand created through innovative techniques.
SESSION THREE: DRIVING THE IN-CAR LISTENING EXPERIENCE FORWARD
The in-car listening and entertainment experience has been defined for generations by quality, engaging radio. But with more opportunities available for in-car entertainment than ever before, how is the industry reacting to ensure radio maintains its deserved place in the driving seat? In this mini-session, find out how the in-car listening experience is developing, including a presentation from Radioplayer who discuss radio’s place in the increasingly complex dashboard environment, and how it can stay strong in cars of the future.
SESSION FOUR: GROWING INVESTMENT IN AUDIO
Consumption of audio continues to grow rapidly, and the advertising market is growing with it. In this session, find out from the audio experts how the market is developing to reach its potential. Plus – how appealing is the market for potential advertisers in 2021? What does the buy-side needs from technology solutions, and how the sell-side are reacting to these demands? This session includes a presentation from Mediatel, a case study from Manning Gottlieb OMD about the Government’s Covid-19 radio advertising strategy and a panel featuring Lee Lythe, Chief Investment Officer, Spark Foundry.
SESSION FIVE: HOW INNOVATIVE TECHNOLOGY IS DRIVING THE SECOND GOLDEN AGE OF AUDIO ADVERTISING
Accelerating digital innovation, combined with increased consumer demand for quality audio experiences, is driving change. The development in audio experiences is providing opportunities for marketers to engage with audiences with effective and targeted advertising. In this session, hear experts share how technology is shaping the pathway to the second golden age of audio advertising. Including a presentation from Google about how publishers can grow their revenue with new audio formats, and lessons about measuring audio from across the pond with Canadian audience measurement organisation Numeris.
LIVE EXPERIENCE: SESSION SIX: THE FUTURE OF AUDIO
In one of Mediatel’s now iconic virtual live headline experiences, hear from and network with leaders from across the audio advertising landscape, to discuss the future of audio and why it is so important to the future of advertising. Including a presentation from Radiocentre on their latest research on radio and in-car listening, a presentation from Triton Digital, plus a closing keynote panel featuring Adswizz.