Head of Strategic Innovation, Starcom Global Clients | Starcom
Amy works for Starcom’s domestic and international clients to drive their innovation and creativity agenda. She’s been in the media world for 15 years, cutting her industry teeth at the IAB as events, marketing and PR manager. As social director for the Havas Media Group she launched social teams in each of their agencies, before moving into innovation and launching Havas Media Labs. In the latter half of her career she lead Mindshare’s strategy and insights across APAC, then headed back to the UK to run planning and strategy for Coty’s in-house digital agency, Beamly. Amy pens a column for Shots magazine and her first book – The Little Girl Who Gave Zero Fucks – has been a number 1 Amazon bestseller. Although not a fan of lists, Amy feels obliged to tell you that she was named a ‘digital maverick’ by Marketing Magazine and a member of the UK’s Digiterati by the Drum, as well one of BIMA’s top ten ‘women in tech’.