VP, Client Services | Numeris
Anita Boyle Evans is Vice President, Client Services, at Numeris, Canada’s authoritative source for audio and video audience measurement. Anita is responsible for planning, implementing, managing and overseeing Numeris’ overall client and sales strategy and is Numeris’ voice to the industry. She is passionate about providing relevant world-class audience measurement services to broadcasters, agencies, advertisers and the industry through Numeris’ Cross Media Strategy. Throughout her career, Anita continually brings her expertise in building and developing the highest level of client satisfaction and delivering new and better ways to serve customers, partners and employees. Prior to joining Numeris, Anita spent over 12 years at Nielsen Media Research where her results-oriented, persuasive communication and strong negotiation style contributed to a successful and proactive record of accomplishment in both sales and client service.