Product Strategy Lead | Octave Audio
Anna-Lena is responsible for developing Octave Audio’s product strategy, merging audience behaviour trends and tech innovations into effective ad products that solve industry-wide challenges for advertisers. Anna-Lena is valued as inspirational leader with a hands-on mentality. She is best known to create integrated digital product and monetisation strategies by meeting and understanding user, client as well as market needs. She has over 15 years of experience within the European media landscape and has been responsible for developing digital audio, video and digital advertising products and strategies for various international publisher and radio brands including Bauer Media, Absolute Radio, Grazia, Empire, Elle, InStyle and The Huffington Post.