Flora Williams

Flora Williams

Flora Williams

Connections Planning Business Director | OMD UK

With over 8 years of media agency experience, Flora currently works in the connections planning team at OMD where she is driving the audio industry’s planning excellence by through insight driven planning tactics. As the audio marketplace as evolved from traditional radio to the emergence of digital audio, she has created tools such as audio tools such as Audio Stack and Audio Frequency Optimiser which have been used to win new business and deliver better planning for clients such as PepsiCo, Barclays and Lidl.