Michele Arnese

Michele Arnese

Michele Arnese

Founder & Global CEO | amp

Designed in Italy and assembled in Germany, Michele Arnese is a self-driven strategic and creative thinker with a strong entrepreneurial approach: he founded the worldwide leading Sonic Branding Agency AMP in 2009, working for global brands in designing their sound for the golden age of audio. In the field of audio branding he’s considered one of the world’s foremost experts, with clients as Mercedes-Benz, Mastercard, Deloitte, Unilever, Porsche and a range of international Awards for his work with amp (among others, four Red Dot Awards in a row, an ADC in silver and the most recent Transform Award in Gold for The Sound Of Deloitte in 2020). Michele is Guest Professor at some of the most renowned Design Universities in Europe and he is member of the Forbes Agency Council.

amp is the world’s leading, full-service agency for sonic branding. With its award-winning Sonic DNA® approach, the agency sets the new standard for making brands heard globally. United by a passion for music, sound and technology, amp’s multi-cultural and multi-faceted team collaborates with some of the world’s most influential brands to create meaningful and authentic, audible customer experiences that build measurable brand equity and trust.