Sarah Salter

Sarah Salter

Sarah Salter

Head of Innovation | Wavemaker

As head of Wavemakers innovation division, Sarah Salter’s role is to help the agency’s clients work with startups and early stage companies to use emerging technology to accelerate people around the purchase journey. Recent work includes the award winning breastfeeding voice application for Public Health England.

She brings over a decade of experience working for leading global brands to redefine what innovation means for Wavemaker and its clients. Recently named IPA’s Women of Tomorrow, she is an active mentor and champion to founders and startups.