Sarah Salter

Sarah Salter

Sarah Salter

Head of Innovation | Wavemaker

As head of Wavemakers innovation division, Sarah drives growth for clients through emerging technology and radical innovation.  Uniquely placed with fifteen years’ experience working in brand, start-up and agency Sarah has helped P&G, Casio, Equinox, and Wavemaker clients grow through transformational marketing, content and innovation. Alongside her work she is an active mentor within WPP and a member of the Adtech Advisory Board.  Externally championing founders and startups, Sarah was named IPA’s Women of Tomorrow.