Vicky Foster

Vicky Foster

Vicky Foster

Commercial Director, Digital | Bauer Media

Since 2015, Vicky Foster has led Bauer Media’s development of its digital commercial revenues across radio and lifestyle portfolios, helping to shape and drive Bauer’s digital advertising strategy. In her current role, she has developed and led the digital audio advertising strategy for Bauer Media, relaunching Bauer InStream: the safe and sound digital audio advertising solution, which is built on trust and transparency across Bauer’s influential radio brands, with a strong focus on personalisation, podcasts and programmatic audio. As a leader in the industry, Foster represents Bauer Media at industry events including the IAB and AOP, raising its digital credentials by supporting initiatives like the IAB Gold Standard. Foster actively works to support the culture and values of the advertising business along with developing key talent with also having a strong focus on people’s wellbeing.