The audio opportunity for publishers
Thursday 24 June 2021
2:50pm – 3:00pm
Digital audio is an increasingly exciting space, and frankly it is still an underutilised channel for advertising. Audio media & sound based interactions are increasingly becoming more integrated into our everyday lives providing new moments where publishers are able to connect with users. As people listen to more streaming music, digital radio, podcasts, and even text-to-speech news articles, publishers start seeing more opportunities to grow their revenue with new formats. Google EMEA strategic partner lead, broadcast & audio partnerships Rob Larkin will share insights on how publishers can capture this opportunity and reveal how Google Ad Manager is now expanding support for audio ads with some new features.
Rob Larkin, Strategic Partner Lead, Broadcast & Audio Partnerships, Google EMEA