Director, Mediatel Events
The content / planning digital audio blindspot
The Soho Hotel, London
Tuesday 15 October 2019
11:40 – 12:00
The audio landscape is fast evolving due to technology innovation across voice activated devices, podcasts, in car streaming and audio app consumption. with these changes audio planning is getting harder and harder to plan as many different media owners join the party and add extra routes to buy these platforms. How can media agencies approach the blindspot between consumption by context, and marketplace set up.