The emergence of social audio platforms: What the media industry needs to know
Thursday 24 June 2021
3:00pm – 3:20pm
In April 2020, Clubhouse launched. The audio-only app’s invite-only strategy, combined with extensive media and PR coverage and it’s arguably novel form of connecting people, led to explosive growth. In less than a year, it forced the likes of Facebook, Twitter and Spotify to introduce or acquire similar audio products. But despite the hype, it has also struggled to maintain stable growth, with app downloads declining. In this interview with Dino Myers-Lamptey, founder at The Barber Shop, Mediatel Events asks: As an early user, what has been your experience with Clubhouse? How did the app benefit from the unique circumstances of the lockdown, and what can the media industry learn? Would you recommend Clubhouse as an advertising opportunity to your clients? Are incoming products from market incumbents in a strong position to take the market share from Clubhouse? What is the future of social audio?