Director, Mediatel Events
The Future of audio....is dynamic!
The Soho Hotel, London
Tuesday 15 October 2019
09:30 – 09:50
Radio and Digital Audio are not the same. Radio is a medium for the many whilst Digital Audio is individually scalable. Silke Zetzche from A Million Ads will be talking about how their software allows you to personalise digital audio creative fully on the fly and delivers personally scalable audio ads which delight and connect the listener on an emotional level, putting back creativity into the medium. This session will include a live demo of how you can build a digital audio ad which generates over 2,000 creative audio ads across a single ad all fully on the fly.