Director, Mediatel Events
What should a brand sound like?
The Soho Hotel, London
Tuesday 15 October 2019
13:40 – 14:00
Sonic branding is not new, but the increasing impact and success brands are now achieving with it is impressive to say the least. This session explains what sonic branding is, how to produce it, and how to efficiently adapt and apply it. Using live examples, we’ll show how we compose a piece from a number of parts; themed elements which can be extracted, remixed and repurposed at point of inception so the brand has a toolbox of music it can use across multiple touchpoints and for multiple applications to keep it fresh and relevant.